

The True Story of
Rudolph
A man named
Bob May, depressed and brokenhearted, stared out his drafty apartment window
into the chilling December night.
His 4-year-old daughter Barbara sat on his lap quietly
sobbing. Bob's wife, Evelyn, was dying of cancer. Little Barbara couldn't
understand why her mommy could never come home. Barbara looked up into her dad's
eyes and asked, "Why isn't Mommy just like everybody else's Mommy?" Bob's jaw
tightened and his eyes welled with tears. Her question brought waves of grief,
but also of anger. It had been the story of Bob's life. Life always had to be
different for Bob.
Small when he was a kid, Bob was often bullied by other
boys. He was too little at the time to compete in sports. He was often called
names he'd rather not remember. From childhood, Bob was different and never
seemed to fit in. Bob did complete college, married his loving wife and was
grateful to get his job as a copywriter at Montgomery Ward during the Great
Depression. Then he was blessed with his little girl. But it was all
short-lived. Evelyn's bout with cancer stripped them of all
their savings and now Bob and his
daughter were forced to live in a two-room apartment in the Chicago slums.
Evelyn died just days before Christmas in 1938.
Bob struggled to give hope to his child, for whom he
couldn't even afford to buy a Christmas gift. But if he couldn't buy a gift, he
was determined to make one - a storybook! Bob had created an animal character in
his own mind and told the animal's story to little Barbara to give her comfort
and hope. Again and again Bob told the story, embellishing it more with each
telling. Who was the character? What was the story all about? The story Bob May
created was his own autobiography in fable form. The character he created was a
misfit outcast like he was. The name of the character? A little reindeer named
Rudolph, with a big shiny nose. Bob finished the book just in time to give it to
his little girl on Christmas Day. But the story doesn't end there.
The general manager of Montgomery Ward
caught wind of the little storybook and offered Bob May a nominal fee to
purchase the rights to print the book. Wards went on to print, Rudolph, the
Red-Nosed Reindeer and distribute it to children visiting Santa Claus in their
stores. By 1946 Wards had printed and distributed more than six million copies
of Rudolph. That same year, a major publisher wanted to purchase the rights from
Wards to print an updated version of the book.
In an unprecedented gesture of kindness, the CEO of Wards
returned all rights back to Bob May. The book became a best seller. Many toy and
marketing deals followed and Bob May, now remarried with a growing family,
became wealthy from the story he created to comfort his grieving daughter. But
the story doesn't end there either.
Bob's brother-in-law, Johnny Marks, made a song adaptation
to Rudolph. Though the song was turned down by such popular vocalists as Bing
Crosby and Dinah Shore, it was recorded by the singing cowboy, Gene Autry.
"Rudolph, the Red-Nosed Reindeer" was released in 1949 and became a
phenomenal success, selling more records than any other Christmas song, with the
exception of "White Christmas."
The gift of love that Bob May created for his daughter so
long ago kept on returning back to bless him again and again. And Bob May
learned the lesson, just like his dear friend Rudolph, that being different
isn't so bad. In fact, being different canned be a blessing.